On Strengthening Ideological and Political Education of College Students with WeChat

With the development of the times as well as the progress of the network, the application "WeChat" is gradually accepted by the public, and is especially popular in young people. WeChat has become an indispensable part of their lives. Therefore, WeChat brings a new opportunity and method on the ideological and political education of college students. Based on the in-depth analysis of the characteristics and functions of WeChat, this paper analyzes how to make full use of WeChat for ideological and political education of college students. In early 2011, tencent launched a free program called WeChat, an intelligent terminal instant messaging service. WeChat includes instant voice calls, video calls, friends circles, picture information, public platforms, and very innovative ways of making friends, "shake", "drift bottle". This software, when used, USES traffic instead of the cost of the phone, and has been quickly developed by the public in the near future, It is now fully accessible to every mobile phone. WeChat this way of communication than a face-to-face communication is more easily accepted by students, so how to make full use of WeChat this emerging media to strengthen college students' ideological and political education has become a new topic.