Commodity Recommendation for Users Based on E-commerce Data

被引:3
|
作者
Yang, Fei [1 ]
Han, Xudong [1 ]
Lang, Jiying [2 ]
Lu, Weigang [3 ]
Liu, Lei [4 ]
Zhang, Lei [5 ]
Pan, Jingchang [2 ]
机构
[1] Shandong Univ, Sch Mech Elect & Informat Engn, Room 512,180 Wenhua Xilu, Weihai 264209, Peoples R China
[2] Shandong Univ, Sch Mech Elect & Informat Engn, Room 510,180 Wenhua Xilu, Weihai 264209, Peoples R China
[3] Ocean Univ China, Dept Educ Technol, Room 110, Qingdao 266100, Peoples R China
[4] Chinese Acad Sci, Inst Acoust, 21 North 4th Ring Rd, Beijing 100190, Peoples R China
[5] Harbin Univ, Sch Art & Design, 109 Zhongxing Ave, Harbin 150086, Heilongjiang, Peoples R China
基金
中国国家自然科学基金; 中国博士后科学基金;
关键词
Mobile terminal; Consumption prediction; GBDT; Distributed platform;
D O I
10.1145/3291801.3291803
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
With the popularity of mobile devices and the development of e-commerce, more and more people choose to buy items in the mobile terminal. Therefore the mobile terminal commodity recommendation services and commodity recommendation algorithms are more and more important. Aim at this problem, this paper conducts a study of predicting the user's purchase behavior based on the online distribution platform and the desensitization data sets provided by the Chinese largest electricity platform Alibaba. Based on the GBDT (Gradient Boosting Decision Tree) model, by using ODPS (Open Data Processing Service) and Python to simultaneously implement machine learning and training online and offline respectively, and combining with the user behavior sequence recorded over a period of time, the user purchase behavior at a later time will be properly predicted.
引用
收藏
页码:146 / 149
页数:4
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