Consumer Co-creation and Situated Creativity

被引:90
|
作者
Potts, Jason [1 ]
Hartley, John [1 ]
Banks, John [1 ]
Burgess, Jean [1 ]
Cobcroft, Rachel [1 ]
Cunningham, Stuart [1 ]
Montgomery, Lucy [1 ]
机构
[1] Queensland Univ Technol, ARC Ctr Excellence Creat Ind & Innovat, Brisbane, Qld 4001, Australia
关键词
Consumer co-creation; creative industries; evolutionary economics; cultural studies;
D O I
10.1080/13662710802373783
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper examines the industrial dynamics of new digital media from the perspective of consumer co-creation. We find that consumer-producer interactions are an increasingly important source of value-creation. We conclude that cultural and economic analysis might be usefully united about these themes, and that situated creativity should be construed as analysis of an ongoing co-evolutionary process between economic and cultural dynamics.
引用
收藏
页码:459 / 474
页数:16
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