The Impact of Online Channel on the Performance of China's Listed Retailers

被引：0
|
作者：
Shao Bing-jia [1 ]
Ning Bei-bei [1 ]
机构：
[1] Chongqing Univ, Sch Business Adm & Econ, Chongqing 630044, Peoples R China
来源：
2012 NINTH IEEE INTERNATIONAL CONFERENCE ON E-BUSINESS ENGINEERING (ICEBE) | 2012年
关键词：
e-commerce; firm performance; retailing; online channel; event study; INTERNET; SYSTEM;
D O I：
10.1109/ICEBE.2012.15
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Although the benefits of the Internet as an additional sales channel to traditional retailers are clear, there are significant variations in the scope and depth of online channel use among retailers. Drawing data from listed retail companies in China, this study examines the impact of online channel use on retailers' performance using event study. The results show that the online channel provides significant improvements in sales, cost, inventory, and return on investments. In addition, we find that the timing of online channel adoption does not have a significant impact on performance improvement, but having a higher local store presence does.
引用
收藏
页码：33 / 38
页数：6
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