Factors Influencing Customer's E-Loyalty in Tourism E-Marketplace

被引：0
|
作者：
Ronsana, Gilang Ginanjar [1 ]
Shihab, Muhammad Rifki [1 ]
Syahbuddin, Bob Hardian [1 ]
Fitriani, Widia Resti [1 ]
机构：
[1] Univ Indonesia, Fac Comp Sci, Depok, Indonesia
来源：
2018 INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY SYSTEMS AND INNOVATION (ICITSI) | 2018年
关键词：
e-Tourism; Marketplace; e-Service Quality; E-Loyalty; E-Perceived Value; E-Trust; PLS-SEM; QUALITY; SATISFACTION; TRUST; MODEL;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Tourism is a rapidly growing industrial sector in the world. Rapid development in technology is able to provide convenience and innovation in marketing tourism online. This study analyzes the factors that influence e-Loyalty of customers which related to intention or tendency to visit and repurchase a trip package on marketplace tourism site. The framework of this study is adopted from e-Service Quality framework, complemented with other antecedents of e-Loyalty. Furthermore, the data analysis used PLS-SEM with SmartPLS tools. The result of this research indicates that customer e-Loyalty is predisposed by e-Service Quality through e-Perceived Value and e-Trust.
引用
收藏
页码：237 / 241
页数：5
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