STRATEGIC MANAGEMENT IN KNOWLEDGE-BASED ORGANIZATION

This paper aims to highlight the importance of strategic planning and strategic management in the context of the current major changes, and also to highlight the proactive approach of the environment considering the policy changes. In the current period we are facing a resetting of the old concepts and styles of management, a revolution of knowledge. Therefore, in this context there is a shift from an economy based mainly on natural resources towards a knowledge-based economy and organization. Success will be achieved priority with the intangible intellectual resources, with the knowledge capital. Strategy and strategic management process are important because they approach the major issues which affect the future of fundamental organizations. When organizations commit serious errors in their strategic management process, they will bear the consequences, possibly risking their own survival. When they properly develop their strategy, organizations shall benefiting directly from the results.