Developing Optimized Strategy by Comprehensive Framework of Strategy; Case Study in a Construction Inspection Company

被引:7
|
作者
Yazdani, Morteza [1 ]
Larijani, Amirhossein Lotfi [2 ]
Zarimohaleh, Seifollah Talebi [3 ]
Monavarian, Abbas [4 ]
机构
[1] Islamic Azad Univ, Dept Management, Firoozkooh, Iran
[2] Teacher Training Univ, Dept Business Adm, Tehran, Iran
[3] Iran Univ Ind & Mines, Ph Student Business Adm, Tehran, Iran
[4] Univ Tehran, Fac Management, Tehran, Iran
关键词
Strategic Planning; Mission; Strategy formulation; SWOT; David Strategy Framework; MANAGEMENT; IMPLEMENTATION; FORMULATION; UNIVERSITY;
D O I
10.1016/j.sbspro.2012.09.980
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Generally the behaviors of organizations in business turbulent environment during the specific time horizon distinguish global concept of Strategy which like any other subject of organizations, obligate top level directors to plan, organize, control and finally manage it depend on dominant atmosphere of society or industry. Strategic Planning in both profit and non-profit organizations is based on fast changes in internal and external environment and active corporations in this area. Some changes have existed all over the history, but, what differs this period with other ones is rapid change, complicated and developed environment of organizations. In this situation, organizations and firms tend to keep balance and step by step develop their competency. Now in this paper through a real case study, we design strategic plan in MAHAM engineering (MSI) Group, as one of the pioneer companies in welding inspection and NDT experiments in Iran, to support and cover its mission by using David framework. During the process, at first Statement of mission, internal factors matrix, external factors matrix, and internal external matrix are designed and prepared. By assessment of following matrixes, SWOT (Strength, Weakness, Opportunity, and Threat) matrix is gained. Finally the decision can be taken which strategies are more reliable and achievable by using QSPM (Quantitative Strategic Planning Matrix). (C) 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of 8th International Strategic Management Conference
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页码:73 / 83
页数:11
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