Mapping the Social Responsibility in Public-Private Hospitals of Portugal

The paper aims to show how Social Responsibility (SR) is fundamental to consolidate, reformulate and implement the changes of social rules of hospitals in the period of social contestation. The study applies methods and techniques of qualitative kinds. During the process identification of data, is applied the documental analyze while in the process of treatment of data, the technique of thematic and structural analyzes. In the paper the visibility of the hospitals in the national press is analyzed. We treated press notices published about public-private hospitals between 2002-2015 in two daily newspapers 'Jornal Diario de Noticias & Jornal Publico and another one weekly newspaper 'Jornal Expresso'. The research shows that SR practices grew up when healthcare sector was crossing a strong phase of criticisms by the public-private partnerships consolidated with Portuguese State.