Research on the Current Situation and Development of Community E-commerce

With the continuous development of social media, the economic form based on social relationships has developed rapidly, and network red economy and fan economy have developed rapidly. This paper expounds the basic concepts of community e-commerce and the development trend of e-commerce in China, and analyzes the advantages and disadvantages of community e-commerce. In particular, it summarizes the problems existing in brand building, fan maintenance, operation and consumption habits during the development of community e-commerce, and proposes solutions to related problems in terms of building cultural systems, product positioning, and operational skills. It has seized the mainstream development direction of community e-commerce economy and provided relevant research directions for relevant practitioners.