Determinants of Intention to Use Islamic Banking Products among Malay Muslims: A Case Study in Johor Baharu

Islamic banking industries have more than 38 million customers globally and in Malaysia, the 5 years Compounded Annual Growth Rate (CAGR) is 20% or 2.1 times faster than conventional. The growth in Islamic banking in Malaysia has contributed successfully; that makes the country become a reference to other countries. With this overwhelming growth, therefore this study is undertaken to investigate the determinants of the customers' intention to use Islamic Banking Product (IBP). The findings indicate that social influence and image & reputation have significant influence towards intention to use IBP, while religious belief and service quality were found to be insignificant. Social influence is found to be an important determinant, as the respondents feel to become closer and to be apart among their peers. Financial institutions should maintain and upgrade their image and reputation, as the item is found as the determinant of intention to use IBP. The study makes a contribution to the literature on Islamic banking in Malaysia. The findings achieved in this study will be of interest to practitioners and academics concerned with the developments of the Malaysian Islamic banking industry.