Optimal Selling Strategy in Dual-Channel Supply Chains

被引：0
|
作者：
He, Yong [1 ]
Song, Houfei [1 ]
Zhang, Peng [1 ]
机构：
[1] Southeast Univ, Sch Econ & Management, Nanjing 210096, Jiangsu, Peoples R China
来源：
PROCEEDINGS OF 2ND CONFERENCE ON LOGISTICS, INFORMATICS AND SERVICE SCIENCE (LISS 2012), VOLS 1 AND 2 | 2013年
关键词：
Selling strategy; Dual-channel supply chains; Rate of consumer's preference;
D O I：
10.1007/978-3-642-32054-5_37
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This paper focuses on the rate of consumer's preference for direct channel and the sales cost of the retail channel. By assuming that the supply chain is centralized or decentralized, we construct the mathematical models and analyze the impacts of sales cost and the rate of consumer's preference on the decisions of manufacturer and retailer. Then we offer the optimal strategies for manufacturer and retailer when they are under different situations.
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页数：6
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