Research on the Method of Evaluating the Value of Data Assets

With the rapid development of the market economy and the fierce competition in the market, a market value for the modern company is not just its tangible assets; the value of intangible assets also becomes a more and more important part in its total assets. With the arrival of the era of big data, data assets have become an important strategic resource for enterprises. The aim of this study is to promote the company's operational data assets to enhance the value of the application. This paper analyzed the data value of the assets constitutes and its main influencing factors by the concept and characteristics of the data assets, and established the evaluation index system by AHP which was based on the sources of the cost and the application of this two sides. The results obtained the calculation model of the value evaluation of data assets.