Participatory Culture and the New Governance of Communication: The Paradox of Participatory Media

This article develops a critical alternative to the common equation between participatory culture and democratic communication and argues that power on online participatory platforms should be understood as the governance of semiotic open-endedness. This article argues that the concept of cultural expression cannot be understood solely by looking at users' cultural practices, but should be revisited to pay attention to the networked conditions that enable it. This involves tracing the governance of disparate processes such as protocols, software, linguistic processes, and cultural practices that make the production and circulation of meaning possible. Thus, communication on participatory platforms should be understood as the management of flows of meaning, that is, as the processes of codification of the informational, technical, cultural, and semiotic dynamics through which meanings are expressed. This makes it possible to understand the logics through which software platforms transform information into cultural signs and shape users' perceptions and agencies.