Digital natives and social media

被引：20
|
作者：
Vercic, Ana Tkalac [1 ]
Vercic, Dejan [2 ]
机构：
[1] Univ Zagreb, Fac Econ & Business, Zagreb 10000, Croatia
[2] Univ Ljubljana, Fac Social Sci, Ljubljana 1000, Slovenia
来源：
PUBLIC RELATIONS REVIEW | 2013年 / 39卷 / 05期
关键词：
Digital natives; Internal communication; Public relations; Reputation; Social media; REPUTATION;
D O I：
10.1016/j.pubrev.2013.08.008
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Digital natives (also known as "Generation Y" and "Millennials"), a generation born during of after introduction of digital technologies, 1980s and after, have mixed preferences for media use in personal and professional lives. A study by Fried! and Tkalac Vercic (2011) showed that even though digital natives prefer digital media in their personal lives, this is not necessarily reflected in their business lives. This study addressing preferences of "traditional" vs. "the new media" in a university setting found an opposite result. (C) 2013 Elsevier Inc. All rights reserved.
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页码：600 / 602
页数：3
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