Optimal Advertising and Pricing in a New-Product Adoption Model

被引：63
|
作者：
Sethi, S. P. [1 ]
Prasad, A. [1 ]
He, X. [2 ]
机构：
[1] Univ Texas Dallas, Sch Management, Richardson, TX 75083 USA
[2] Univ N Carolina, Belk Coll Business, Charlotte, NC 28223 USA
来源：
JOURNAL OF OPTIMIZATION THEORY AND APPLICATIONS | 2008年 / 139卷 / 02期
关键词：
Durable goods sales; Advertising; Pricing; Optimal control; Dynamic programming;
D O I：
10.1007/s10957-008-9472-5
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
A model of new-product adoption is proposed that incorporates price and advertising effects. An optimal control problem that uses the model as its dynamics is solved explicitly to obtain the optimal price and advertising effort over time. The model has a great potential to be used in obtaining solutions and insights in a variety of differential game settings.
引用
收藏
页码：351 / 360
页数：10
相关论文
共 50 条
  • [1] Optimal Advertising and Pricing in a New-Product Adoption Model
    S. P. Sethi
    A. Prasad
    X. He
    Journal of Optimization Theory and Applications, 2008, 139
  • [2] Optimal advertising and pricing in a class of general new-product adoption models
    Helmes, Kurt
    Schlosser, Rainer
    Weber, Martin
    EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2013, 229 (02) : 433 - 443
  • [3] Engineering new-product success - The new-product pricing process at Emerson
    Bernstein, J
    Macias, D
    INDUSTRIAL MARKETING MANAGEMENT, 2002, 31 (01) : 51 - 64
  • [4] A NEW PRODUCT ADOPTION MODEL WITH PRICE, ADVERTISING, AND UNCERTAINTY
    KALISH, S
    MANAGEMENT SCIENCE, 1985, 31 (12) : 1569 - 1585
  • [5] Concurrent commercialization and new-product adoption for construction products
    McCoy, Andrew P.
    Badinelli, Ralph
    Koebel, C. Theodore
    Thabet, Walid
    EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 2010, 13 (02) : 222 - +
  • [6] OPTIMAL EXPORT POLICY FOR A NEW-PRODUCT MONOPOLY
    BAGWELL, K
    AMERICAN ECONOMIC REVIEW, 1991, 81 (05): : 1156 - 1169
  • [7] Critical decisions in new product launch: pricing and advertising strategies on consumer adoption of green product innovation
    Lee, Bruce C. Y.
    ASIAN JOURNAL OF TECHNOLOGY INNOVATION, 2014, 22 (01) : 16 - 32
  • [8] MAKING NEW-PRODUCT DEVELOPMENT DECISIONS - A MODEL
    KASTNER, G
    LITTLEFIELD, JE
    MAS, EA
    BUSINESS, 1981, 31 (03): : 20 - 28
  • [9] A Dynamic Pricing Game in a Model of New Product Adoption with Social Influence
    Thille, Henry
    Cojocaru, Monica
    Thommes, Edward W.
    Nelson, Dominic
    Greenhalgh, Scott
    2013 ASE/IEEE INTERNATIONAL CONFERENCE ON SOCIAL COMPUTING (SOCIALCOM), 2013, : 762 - 767
  • [10] Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
    Gupta, Manak C.
    Di Benedetto, C. Anthony
    INDUSTRIAL MARKETING MANAGEMENT, 2007, 36 (04) : 540 - 548
12345