Determining the value of sequential and concurrent NPD processes

被引：2
|
作者：
Kong, Linghua [3 ]
Bhuiyan, Nadia [2 ]
Thomson, Vincent [1 ]
机构：
[1] McGill Univ, Montreal, PQ H3A 2K6, Canada
[2] Concordia Univ, Montreal, PQ H3G 1M8, Canada
[3] Georgia Inst Technol, Coll Architecture, Ctr Assist Technol & Environm Access, Atlanta, GA 30318 USA
来源：
CONCURRENT ENGINEERING-RESEARCH AND APPLICATIONS | 2008年 / 16卷 / 03期
关键词：
expected payoff; concurrent engineering; new product development;
D O I：
10.1177/1063293X08096735
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
The value of using sequential (SE) and concurrent engineering (CE) processes for new product development (NPD) is quantitatively determined by means of the maximum expected payoff method. This method models a process into a sequence of intervals and calculates the value of the maximum benefit as a result of optimum decisions during each interval. SE and CE processes are evaluated in terms of the parameters: simultaneity and intensity of interaction. The maximum expected payoff method shows under what conditions SE or CE is best, and the effect of incomplete information and resultant rework. Results are compared to actual NPD processes with good agreement.
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页码：201 / 211
页数：11
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