Research of Role of Mature User in Product Design and Symbol

This paper adopts methods of longitudinal comparison, classification research, expand competition field and verify to research for role of mature user in product design and symbol. It found that multiple levels of demand which mature user proposed would strengthen function quality and kinds of products services. Common function of mature user and enterprise would make enterprises be in advantage over competition status in market expansion process. Product shape symbolizes their inner special function, also symbolizes the type of person who use it. Product symbol system can be independent of material base to form its own unique spiritual value. The results show that mature user, designer and bystander can jointly established vulgarly product specific symbol meaning. Product symbol function has three characteristics as qualitative, openness and systematic. Correct assessment to product economic characteristic with high additional value of symbol can effectively avoid risk and fraud, and make social and economic returning benefits.