Research of Retail Electricity Market Operation Mechanism Based on User's Side

The new electric power system reform will promote new power management system of integrate resource optimal configuration. Retail Electricity side open, which is the highlights of this reform, will form the electric electricity market pattern of "multi-buyer - multi-seller" by means of building diversified competitive market. The result of retail electricity side open of major foreign countries is studied, and then the market model of retail electricity side open of China is reviewed. Based on the above, the main form of market, competitive strategy and market operation mechanism of electricity market is reviewed, and then the new model of retail electricity market based on user's side is built. The platform of retail electricity trading is made. Finally, in order to found better supervision of retail electricity market for the power supervision department, the paper propose the multiform way to find the balance between tight supervision and lax supervision.