Creating Flexibility in Service Center Evolution

被引：0
|
作者：
Fu, Yee-Tien [1 ]
Fu, Ted [1 ]
机构：
[1] Natl Chengchi Univ, Dept Int Business, Taipei 11623, Taiwan
来源：
2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31 | 2008年
关键词：
service center; frequent flier program; airlines; flexibility; real options; subsidization; contingent claims; mileage derivatives;
D O I：
暂无
中图分类号：
TN [电子技术、通信技术];
学科分类号：
0809 ;
摘要：
We study, the evolution of popular frequent flier program, its role shift from a cost center to a revenue center. We also propose standard and creative ways to tackle the over-issuance problem and ways to facilitate the flexible redeem of the points to enhance customers' utility and loyalty and to lessen the over-issuance problem.
引用
收藏
页码：8448 / 8451
页数：4
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