Bridging the gap: grounded theory method, theory development, and sustainable tourism research

Advancing knowledge on sustainability phenomena can be optimized when theoretical developments and practical applications work in concert rather than in isolation. Bridging the theory-practice gap is particularly important to sustainable tourism, which has risen exponentially in relevance both in practice and research. However, tourism research has been criticized for a lack of endemic theory unique to the field. Grounded theory method (GTM) is an established methodology for generating new theory in substantive areas, and has been utilized to examine various tourism phenomena. Through both methodological and theory development assessments, this study first examines how GTM has been used in tourism research in general. Suggestions for ameliorating the theory development outcomes of GTM research in sustainable tourism are then offered for both researchers and reviewers to help bridge the gap between sustainable tourism research, practice, and theory.