BIG DATA. BIG DATA WITH NETEZZA

In the last years, data has grown exponentially. Companies continue to discover more and more sources of data that can be used to obtain information. In fact, companies, humans and technology devices (like computers, smartphones, and tablets) generate more data comparative with almost a decade ago. From the smartphones utilization point of view, we as users generate data every minute throw global signal mobile (GSM), texting and calling, web navigation, every application that our phone uses. Even when we shop, we generate data because every transaction is electronically monitored. Social networks and social media also creates large volumes of data. I think that everything, every person, every movement in real life or in social network generates data! That raises several issues: after collecting the data, how can we obtain valuable information from it? how can we protect it? and where do we store it? Companies should take responsibilities in protecting the collected data from unauthorized leaks and also have at least one answer to the above questions. Having large volumes of data, also known as big data!, can create various problems in the process of obtaining information. Big data contains structured and unstructured data, all types of data. Getting the right information in our days can be the difference between reaching you goals or accept defeat. It falls down to companies to invest in IT solutions for analyzing big data and getting necessary's and correct information. Throw applying business intelligence (BI) and business analytics and optimization (BAO) techniques I believe that represents the surest way to obtain the best information and to take the right decisions. This way, value can be created and can be added to the business growth.