DECISION MAKING ON THE USE OF CULTURAL HERITAGE IN RURAL TOURISM DEVELOPMENT IN LATVIA

The preservation of cultural heritage has become an important component of government policies of the EU and, of course, Latvia. Along with the preservation of cultural heritage, the use of it is also important. The aim of the research is to choose the best scenario for the use of cultural heritage in developing rural tourism in Latvia. The paper focuses on the problem of use of cultural heritage in the rural tourism development. The paper defined three scenarios for the use of cultural heritage in developing rural tourism: the initiative of entrepreneurs, public organisations and residents; the programme funded by national and regional institutions; the EU fund for the preservation of cultural heritage. A decision on the choice of the most appropriate scenario was made based on an expert decision-making method - the Analytic Hierarchy Process (AHP). Out of the three scenarios seven experts: rural craftsmen, a municipality vice leader, a civil servant from the Latvia Ministry of Finance, representatives from rural tourism organisations and the Association of Rural Female organisations, chose the third scenario - the EU fund for the preservation of cultural heritage.