BIASED INTERROGATIONS?: A multi-methodological approach on bias in election campaign interviews

This study, based on Swedish data from three elections (2002, 2006 and 2010) and on a revised version of Clayman's and Heritage's conceptualization of aggressive questioning, examines bias in election campaign interviews with leading political figures. In the first part of the study, the prevalence of partisan bias is explored, and this analysis confirms that such bias does not exist. Informed by Conversation Analysis, a limited number of interviews from the 2006 election are investigated in the second part. This analysis also involves questions scripted by journalists, and it compares both quantitatively and qualitatively the differences between the manuscripts and live interaction. The results question the assumption that bias is solely related to journalistic values and actions. The level of aggressiveness in the interviews is also dependent on how the politicians manage the interview questions.