The competitive advantages of large international retailers & the countermeasures for Chinese enterprises

被引：0
|
作者：
Dong, J [1 ]
Wang, H [1 ]
机构：
[1] Beijing Inst Technol, Sch Management & Econ, Beijing 100081, Peoples R China
来源：
PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II | 2001年
关键词：
competitive advantage; entry strategy; retail internationalization (RI);
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
In this paper, we establish a 3S-Model to demonstrate 3) main competitive advantages of international retails including scale advantage, specialization advantage and service advantage. On this 3S-Model basis, the practical entry strategies of international retailers are studied. Finally, a series of countermeasures for Chinese retailing enterprises are presented to compete with the foreigners and establish our own advantages.
引用
收藏
页码：1302 / 1306
页数：5
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