A Study on the Competency Model for SME Sector Customer Relationship Managers of Chinese Commercial Banks

被引：0
|
作者：
Fang, Jiayin [1 ]
Ruan, Aijun [1 ]
Liang, Yanyan [1 ]
机构：
[1] Taizhou Univ, Sch Foreign Language, Linhai, Peoples R China
来源：
PROCEEDINGS OF CHINA PRIVATE ECONOMY INNOVATION INTERNATIONAL FORUM 2012 | 2012年
关键词：
SME business sector; characteristics; bank strategies; customer relationship managers; competencies; CREDIT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this study, a competency model for SME sector Customer Relationship Managers (CRMs) of Chinese commercial banks was constructed by analyzing specific SME sector characteristics and relevant organizational strategies (upgrade risk management skills, investing in building relationships, targeting the right customers, and cost-effective financing for SMEs). The analysis resulted in a competency model consisting of nine dominant factors.
引用
收藏
页码：255 / 262
页数：8
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