Wired China: The Power of the World's Largest Internet Population

被引：13

作者：

Riegner, Cate

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 2008年 / 48卷 / 04期

关键词：

D O I：

10.2501/S0021849908080574

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

China has the largest internet population in the world-76 percent with high-speed broadband connection. Based on online research of over 8,000 U.S. and Chinese broadband users age 13 and older, this report summarizes key features for global marketers to consider by comparing the similarities and differences between the Chinese and American online populations. The impact of user generated content among those under 35 in both countries is a major focus.

引用

页码：496 / 505

页数：10

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