Challenges of scientific knowledge visualization in publication productivity of the university academic staff

It has recently been shown that a person, an author particularly, faces the challenges of visualization in the cognitive process. The aim of this study is to consider the forms of thinking process and the changes happened in education process and in scientific activity. It was noted that the challenges connected with information perceiving during the work with the text occur in the process of creating academic papers as well. We conclude that the topical field of visualization covers not only the educative process assuming information transfer from person to person (model "teacher-student"), but the process of scientific activity. Applying the methods of visualization in publication activity is the factor for effective communication in social and cultural space that provides the opportunity for academic society to recognize results. We offer possible ways to promote scientific papers via online resources such as scientific social networks and tools of media corporations. The scientific social network ResearchGate and Thomson Reuters media corporation product as an online tool "Researcher ID" placed at the bibliographic database Web of Science TM Core Collection are used as the examples. We state that information technology allows authors to promote the results of their studies around the world.