Financial Projections based on Business Model Canvas

The digital era changes how people think about commerce and the way of doing business. With this (re-) evolution born new concepts and among them is new digital business models that can be defined as how an organization creates, delivers and captures value. This concept takes us to the financial modelling theme, in order to represent and make financial projections inside business models. Combining this two concepts, we argue that this concepts are inseparable and a good financial projection leads us to a more concrete and realistic business model. However, almost any model focuses in this relation, particularly canvas framework. In order to trying to solve this problem this paper proposes a financial analysis extension to canvas framework.