Strategic Advantages Building Through Technological Capability: The Case of SMEs in the Plastics Industry in Thailand

被引：0

作者：

Chantanaphant, J. ^{[1
,2
]}

Nabi, Md. N. Un ^{[1
]}

Dornberger, U.

机构：

[1] Univ Leipzig, Int SEPT Program, D-04109 Leipzig, Germany

[2] Prince Songkla Univ, Fac Liberal Arts & Management Sci, Surat Thani Campus, Thailand

来源：

INTERNATIONAL CONFERENCE ON ADVANCES IN MANAGEMENT ENGINEERING AND INFORMATION TECHNOLOGY (AMEIT 2015) | 2015年

关键词：

strategic advantage; technological capability; SMEs; Export growth;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This study investigated firm strategic advantages using SMEs in the plastics industry in Thailand as a case study. SMEs have dominated the growth and development of Thai plastics. Studying a background of this industry brings about better understanding of firm strategic advantages. Strategic advantage occurs when a firm's position cannot be imitated by its competitors due to strategic actions. Firms present their strategic advantages in three areas: addressing customer need, improving customer accessibility, and developing varieties in their offer. The results present that all three levels of technological capability are positively related to strategic advantages. Moreover, firm strategic advantages are predictable variables of export growth. Thus, this study provides an empirical insight on the concept of strategic advantage.

引用

页码：42 / 48

页数：7

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