Understanding firm, physician and consumer choice behavior in the pharmaceutical industry

被引：30

作者：

Manchanda, P ^{[1
]}

Wittink, DR

Ching, A

Cleanthous, P

Ding, M

Dong, XJJ

Leeflang, PSH

Misra, S

Mizik, N

Narayanan, S

Steenburgh, T

Wieringa, JE

Wosinska, M

Xie, Y

机构：

[1] Univ Chicago, Chicago, IL 60637 USA

[2] Yale Univ, New Haven, CT 06520 USA

[3] Univ Toronto, Toronto, ON, Canada

[4] NYU, New York, NY USA

[5] Penn State Univ, University Pk, PA 16802 USA

[6] Northwestern Univ, Evanston, IL 60208 USA

[7] Univ Groningen, NL-9700 AB Groningen, Netherlands

[8] Univ Rochester, Rochester, NY 14627 USA

[9] Columbia Univ, New York, NY 10027 USA

[10] Stanford Univ, Stanford, CA 94305 USA

[11] Harvard Univ, Cambridge, MA 02138 USA

[12] Rutgers State Univ, Piscataway, NJ 08855 USA

来源：

MARKETING LETTERS | 2005年 / 16卷 / 3-4期

关键词：

pharmaceutical marketing; patient compliance; response models; new products; physician networks; pharmaceutical pricing;

D O I：

10.1007/s11002-005-5893-1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply existing methodology to new data. The paper opens with some industry background, then provides a brief overview of some important research areas and discusses the open questions in each area. Issues of data type and availability are also discussed.

引用

页码：293 / 308

页数：16

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Dick R. Wittink
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Peter S. H. Leeflang
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Natalie Mizik
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