CONSIDERATIONS ON THE USE OF BALANCED SCORECARD AS A BASIS FOR IMPLEMENTING PERFORMANCE MANAGEMENT CONCEPTS AND TECHNIQUES

The Balanced Scorecard, defined by Robert Kaplan and David Norton, offers a strategic approach for improving business performance riding it. The model has emerged as a result of the limits of organizational performance assessment system based on financial indicators and proposes the use of non-financial indicators, along with financial ones. Balanced Scorecard has evolved from being a tool for measuring performance at a strategic management system and then the change management tool. Performance of the organization is currently addressed not only economically but also socially and environmental protection requirements. In this context, the paper highlight the results of an analysis made by the author on this model can be improved by integrating sustainable development principles, looking surprised by the concept of Sustainability Balanced Scorecard.