Selling and marketing of R&D

被引：3
|
作者：
Lever, OW
机构：
[1] Bausch and Lomb, Rochester, NY
[2] Burroughs Wellcome Co., Ortho Pharmaceutical Corp.
来源：
RESEARCH-TECHNOLOGY MANAGEMENT | 1997年 / 40卷 / 04期
关键词：
D O I：
10.1080/08956308.1997.11671141
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Every day, R&D representatives are selling themselves, their results and their ideas. Recognizing and acknowledging this, along with developing the appropriate attributes of salesmanship, is critical to R&D success. Proactive initiatives to meet the needs of internal and external customers, and to become an integral and credible part of the business, enhance the impact and perceived value of R&D.
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页码：39 / 45
页数：7
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