Time-Space Movement of Festival Visitors in Rural Areas Using a Smart Phone Application

The purpose of this study is to analyse the tourists' spatiotemporal behaviour at the rural festival using the theory and tracking methods of time geographies and the smart phone application based on global positioning system data. Main results show that most festival tourists visit only the entrance and central spaces, walking along on the same paths, while only a small number of visitors visit the regional commercial area, including the traditional market, main streets in the downtown area, although their tickets allow them to visit these spaces. Based on the time and space density analysis, this study draws the time-space aquarium of the Sancheoneo Ice Festival and can find a spatiotemporal concentration and limitation of socio-economic sustainability in rural tourism using festival as a development booster. Therefore, festival planners and policy-makers should focus on these limited spatial movement patterns and temporal flows of visitors in community-based tourism.