Promotion of Educational Services - Challenge or Necessity?

When addressing the quality of educational services not as a distant trend perspective but as a necessity, appropriate management strategies are necessary. In order to bring the higher education services to a competitive level, a paradigm shift in universities is required. Furthermore, the perpetually changing environment represents another factor that implies change. In the following, the authors present a case study on the development process of a quality engineering masters programme, by means of modern management instruments such as Force Field Analisys.