Will entrepreneurial intention directly lead to entrepreneurial behaviour?: a study based on the intermediary effect of entrepreneurial implementation plan

The phenomenon of "strong intention but weak action" between entrepreneurial intention and entrepreneurial behaviour attracted scholars' widespread attention. This paper examines the mechanism of cognitive dissonance in the process of entrepreneurial intention to entrepreneurial behaviour. Based on the "intention-plan-behaviour" path, the paper introduces entrepreneurship implementation plan as the middle variable to represent the conversion process form entrepreneurial intention to entrepreneurial behaviour and build the research model. University students were selected as the research objects. Empirical study results show that entrepreneurial implementation plan plays a completely mediating role between entrepreneurial intention and entrepreneurial behaviour, supporting the view that entrepreneurial intention affects entrepreneurial behaviour through the entrepreneurial implementation plan.