The Evolution of Product-Service System Business Model: A Case Study

The global green economy transition calls for the transformation of business strategy from traditional product-oriented business model to service-oriented business model. This new business model is product-service system. Although there is rich research around PSS business model, but most of those research is based on the static perspective, the transforming process of PSS business model is an area that be ignored. This paper makes the analysis on PSS business model base on the dynamic perspective. The evolution route of PSS business model is combined with the growth process of the enterprises, and the factors that induce the evolution are analyzed. An entrepreneurial firms as a case is analyzed around the evolution route, influencing factors, innovation types, which prove the dynamics does exist in PSS business model.