COMPETITIVENESS OF SUSTAINABLE LOGISTICS MANAGEMENT IN THE 21ST CENTURY REQUIRES INNOVATION OF EFFECTIVENESS, NOT ONLY EFFICIENCY

The 21st century is characterised by the unprecedented speed and scope of changes, creating a new external environment, where the logistics systems are managed. The crucial role of external environment for the optimal performance of logistics systems in economic, environmental and social aspects of sustainability has been identified. Methodical consideration of external environment requires innovation in systems thinking, represented by the Wholeness Systems Thinking (WST). The wholeness considering of system's purpose represents the innovation in studied system effectiveness assuring significantly higher benefits for the performance of the whole studied system than previous innovations in efficiency, managed by reductionism considering of system's purpose, represented by the Reductionism Systems Thinking (RST). The new role of a system's purpose implementing directly the changing external environment into the performance of studied system's parts and interactions is tested in an automotive case study, including the automotive producer (OEM) and its supplier.