Key factors for entrepreneurial success

Purpose - The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses. Design/methodology/approach - The paper matches data from market research based on a questionnaire sent to Spanish startups (years 2006-2010). The paper uses a methodology that is based on the "forgotten effects model". Findings - Results show the elements that make up the target objectives are financing needs, marketing actions, continued innovation, and efforts in the areas of internationalization and sustainability. Originality/value - Using the forgotten effects model approach, this research tries to analyze the role that entrepreneurship actions play in the success of a project's objectives, taking into account not only the direct effects but also the indirect objectives.