E-BUSINESS STRATEGY IN CHINA: INTERNET PIONEERS VS PRAGMATISTS

被引:0
|
作者
Hinton, Matthew [1 ]
Tao, Yan [2 ]
机构
[1] Open Univ, Sch Business, Walton Hall, Milton Keynes MK6 3EP, Bucks, England
[2] Lincoln Univ, Sch Business, Brayford Pool LN6 7TS, Lincoln, England
关键词
e-business strategy; China; Internet pioneers; Internet pragmatists;
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This research addresses how Chinese companies develop strategies that support e-business enabled value creation. Nine in-depth cases studies are undertaken across three distinct industries (housing development, manufacturing, and B2C retail) using an integrated strategy framework that combines value chain theory with the resource-based view (RBV). The findings highlight some of the key characteristics of e-business strategy formulation, as well as how e-business value creation features differently between 'Internet pragmatists' and 'Internet pioneers'.
引用
收藏
页码:411 / 413
页数:3
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