BUSINESS MODEL CHOICE IN LOGISTICS COMPANY MANAGEMENT

Modern management of company is understood more as business management, where the possibility of beneficial allocation of resources is constantly sought, rather than the management of the company in its more traditional meaning. Business management concentrates on the relations of a company with its environment and requires e.g. strategic planning, marketing and projects management skills, as well as creativity in solving problems, negotiating with partners and representing their own organization. The aim of the paper is to present a choice possibilities for logistics companies. Literature review, research analysis and subjective conclusions are presented.