The Dimensions of Entrepreneurial Orientation And Its Impact On Business Performance

Entrepreneurship attracted the attention of many parties, both academics and business practitioners. Entrepreneurship is believed to be one solution, so that the business can survive in the fierce competition. The company must have a strong entrepreneurial orientation. This study aimed to examine the effect of the dimensions of entrepreneurial orientation, individually on business performance. This research is a quantitative approach. The unit of analysis is the company in the restaurant industry. Data were collected by questionnaire. By using purposive sampling method, we have selected 112 restaurants, as a sample. Respondent is head of the company. Data were analyzed using multiple regression. The results showed that the dimensions of entrepreneurial orientation, which consists of autonomy, innovation, proactive, competitive aggressiveness and risk-taking, has a significant positive effect on the performance and marketing, operating performance and profitability, which is the dimension of business performance. This result proves that the entrepreneurial orientation, is an important aspect of a business.