Framing the Women's March on Washington: Media coverage and organizational messaging alignment

被引：15
|
作者：
Nicolini, Kristine M. [1 ]
Hansen, Sara Steffes [1 ]
机构：
[1] Univ Wisconsin, Oshkosh, WI 54901 USA
来源：
PUBLIC RELATIONS REVIEW | 2018年 / 44卷 / 01期
关键词：
Framing theory; Media analysis; Key messaging; INFORMATION SUBSIDIES; SOCIAL MEDIA; OPINION; MOVEMENT; PROTEST;
D O I：
10.1016/j.pubrev.2017.12.005
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Half a million citizens participated in the Women's March on Washington the day after President Trump's inauguration, starting a political movement. The march communicated key messages to the public directly and via the media. This study explores how media coverage framed those key messages through content analysis. Media frames mentioned all key messages, emphasizing solidarity and activation at the grassroots, and in a way that both supported and challenged organizational messages. Theoretical and practical implications are discussed.
引用
收藏
页码：1 / 10
页数：10
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