共 3 条
- [1] Crowley M. G., 2011, EUR J MARKETING, V25, P11
- [2] Howard D. R., 2007, ANN M N AM SOC SPORT
- [3] DeSchriver, 2011, E ECON J, V29, P359
The Research on Legal and Economic Attributes of Sports Naming Rights
被引：0
|作者：
Zhen, Liu
[1
]
Jie, Lian
[2
]
机构：
[1] Hebei Vocat Coll Correct Police, Shijiazhuang 050081, Hebei, Peoples R China
[2] Hebei Womens Vocat Coll, Shijiazhuang 050081, Hebei, Peoples R China
来源：
关键词：
Sports Naming Rights;
Legal attribute;
Economic attribute;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ;
120403 ;
摘要：
This paper analyzes the characteristics of Sports Naming Rights,then interprets it in new viewpoints of economic attributes and legal attributes. The results are beneficial to the development of Sport Naming Rights.
引用
收藏
页码：103 / +
页数：3
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