Knowledge Sharing as a Culture among Malaysian Online Social Networking Users

This paper is to explore how culture plays a role in knowledge sharing within the social interaction context based on virtual internet platform of online social networking. As to find answers to this study, the questions posted were related to the hours spend, language used, types of knowledge sharing, and the interaction pattern. The respondents' feedback responses will be analyzed through the content analysis of the qualitative method. Study findings showed online social networking culture is related to knowledge sharing as a way of life, and the findings of this study can be a platform for future research on the capabilities and benefits of online social networking. This research gives an insight on how Malaysians share knowledge and benefits that they obtained through online social networking. (c) 2012 Published by Elsevier Ltd. Selection and peer-review under responsibility of the Centre for Environment-Behavior Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia