Linking Party Platforms to Perceptions of Presidential Candidates' Policy Positions, 1972-2000

If candidates sometimes seek to distinguish themselves from their parties and are ambiguous about their policy positions, to what extent do the policy platforms of parties affect individuals' perceptions of presidential candidate positions? Using data from the American National Election Study and the Comparative Manifesto Project from 1972 to 2000, we show that citizens are able to use party platforms in their assessments of presidential candidates. We also demonstrate that an individual's level of education is important in the process of linking Republican Party platforms to Republican presidential candidates. Our findings have important implications for the role of parties in presidential elections.