Novel Model of E-commerce Marketing Based on Big Data Analysis and Processing

被引：6
|
作者：
Xu, Hongsheng [1 ]
Fan, Ganglong [1 ]
Li, Ke [1 ]
机构：
[1] Luoyang Normal Univ, Henan Key Lab Big Data Proc & Analyt Elect Commer, Luoyang, Henan, Peoples R China
来源：
2017 INTERNATIONAL CONFERENCE ON COMPUTER NETWORK, ELECTRONIC AND AUTOMATION (ICCNEA) | 2017年
关键词：
Big data; E-commerce; Network marketing; O2O; Massive data;
D O I：
10.1109/ICCNEA.2017.51
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The amount of information on the Internet is getting larger and larger, and the energy of the consumer and the ability to deal with information is limited. Electricity supplier enterprises in the development process to do are to use big data for personalized shopping guide. This paper analyzes the situation of the development of e-commerce industry in the background of big data, and puts forward the improvement method. The paper presents novel model of e-commerce marketing based on big data analysis and processing.
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页码：80 / 84
页数：5
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