Analysis on Application of Big Data in Intelligent Tourism

Big data, Internet of Things and cloud computing technology develop like a raging fire. Each industry is looking for the strategy to apply big data in industrial development. Traditional tourism industry also pays attention to application of big data technology in the process of intelligent tourism transformation. Guiding Idea on Promoting Development of Intelligent Tourism issued by National Tourism Administration in 2015 indicates that modern tourism should implement ticket appointment system, predict the crowdedness degree of scenic spot and improve tourist comfort level evaluation requirement. With ticket appointment system, administrative department of scenic spot can know future flow rate of visitors in the scenic spot in advance, process collected data information, accurately predict crowdedness degree of scenic spot, and formulate reasonable decisions, which contributes to improving tourist comfort level. To achieve these objectives, massive data should be analyzed and processed. Thus, the application of big data in tourism industry is a general trend.