Users' Level of Gratification, Service Mechanism on Continuance Motivation to Play Online Games in Social Networking Sites

被引：0

作者：

Gui, Anderes ^{[1
]}

Fernando, Yudi ^{[2
]}

Wahyuni, Ike Sari ^{[3
]}

机构：

[1] Bina Nusantara Univ, Sch Informat Syst, Jakarta 11480, Indonesia

[2] Univ Sains Malaysia, Grad Sch Business, George Town 11800, Malaysia

[3] Int Islamic Univ, Kulliyyah Econ & Management Sci, Kuala Lumpur, Malaysia

来源：

ADVANCED SCIENCE LETTERS | 2015年 / 21卷 / 04期

关键词：

Social Media Sites; Online Games; Face Book; Gratification Theory; INTERNET;

D O I：

10.1166/asl.2015.5956

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

The objective of study to examines the relationship of users' level of gratification, service mechanism on continuance motivation to play online games in social networking sites. Data was collected from 406 game players in Malaysia and analyzed with Structural Equation Modeling-SmartPLS. Results found that three factors to measure users' level of gratification to play online games were statistically significant on continuance motivation. Hypothesis regarding the fairness of game online service provider was rejected and incentive given to online game players was supported the hypothesis. A higher level of fairness will lower players' level of motivation to play the online game. Further study is needed in the analysis of the relationship between fairness and motivation to play an online game.

引用

下载

页码：973 / 975

页数：3

共 17 条

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