CREATIVE TOURISM AS A NEW PARADIGM IN THE DEVELOPMENT OF CULTURAL TOURISM IN THE REPUBLIC OF MACEDONIA

The culture tourism represents a touristic form that attracts growing number of visitors recurrently. Especially those categories of tourists that have touristic needs and motifs to learn and find out something more about the culture and the cultural heritage of the destination they visit. If there is a possibility of performing additional creative activities included in the visit, then the value of the touristic destination also increases. The active tourism implies a need of rich cultural heritage for creating an attractive touristic offer, like the one Macedonia has at its disposal. Therefore, in this direction it is very important to use the appropriate available potentials for development of creative tourism. The paper has a goal to present the basic principles, benefits and potentials which Republic of Macedonia has at its disposal for development of creative tourism. Additionally, this paper will provide a review of the results of a survey in direction of establishing the perspectives that the country features.