Retail internationalization and its impact on the Russian agri-food business

被引:3
|
作者
Hanf, Jon Henrich [1 ]
Belaya, Vera [1 ]
机构
[1] Leibniz Inst Agr Dev Cent & Eastern Europe LAMO, Dept Agr Markets Mkt & World Trade, Halle, Saale, Germany
来源
关键词
retail internationalization; Russia; supply chain management;
D O I
10.5771/0949-6181-2008-3-239
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
The internationalization process of the retailing sector is still in its turbulent starting phase. The present process of retail internationalization has created new trends in the agri-food sector such as global sourcing and retail branding. The example of Metro Group Russia underlines this point. The introduction and implementation Of supply chain management concepts affect Russian agri-food business. Therefore, the aim of our article is to analyze this development. We outline the internationalization process of the retail business,and then we elaborate oil the structural changes. Second, we apply this knowledge to the Russian agri-food business. We also discuss the future prospects and outlook on further development of the Russian food sector in the context of retail internationalization.
引用
收藏
页码:239 / 252
页数:14
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